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For Sellers

A Primer for Sellers

Achieving the Sweet Spot of Highest Price, Smoothest Transaction, and Quickest Closing


Sounds easy, but it rarely is.  However, we can help you lay a foundation for success. 

We begin the listing and presentation process by talking frankly about your goals, as everyone’s are different. Some Sellers focus on pricing, some on quick sale, and different properties offer up all different features, conditions, and updating—we will discuss all of these in earnest as we work to showcase your property in the best light with the intent to appeal to the broadest range of potential Purchasers. Pricing is key. 

We very often recommended a pre-listing home inspection and repairs.  This is invaluable as we go to pricing and then presentation and certainly during the Buyer inspection process- no Seller wants repair “surprises” once under contract. 

Great quality, professional photos are a must for any listing, and we work with great photographers for still, video, and drone footage.  We also believe in anticipating Buyer and agent needs and work with our Seller clients to assemble a package of full property details—expenses, insurance, surveys, elevation certificates, list of upgrades and improvements—to make the process easy and straightforward for a Buyer. 

In addition to out of the gate, precisely calculated pricing, the property condition also matters.  Beverly Serral Signature Properties works with our Sellers to coordinate everything from repairs to improvements to enhancements to landscaping, to cleaning and sprucing.  We realize that you likely live somewhere else and you are busy.  Allow us to coordinate your entire listing and sales experience and showcase your property in its very best light.  

As your representative and working on your behalf, we are here to guide and support you from listing to contract negotiations to closing—and beyond. 


                                                                                                                             INQUIRE